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Camel Cigarettes PROMO CD The Farm: Free Range Music Mailer - Cancelled Campaign
$ 10.53
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Description
Promotional CD Mailer from Camel's The Farm: Free Range Music campaignThe CD has never been played;
it has no scratches but some spots I assume from spending a decade in a promo mailer.
The mailer comes with a booklet featuring information about the bands (below), and an inner "record player" casing that holds the CD.
Comes with outer mailing container, which is addressed (address obscured on photo for privacy).
The story behind the mailer and the campaign is as follows:
Camel launched a “Camel Speakeasy Tour” in 2004 featuring music performers, burlesque performers and illusionists. The brand continued to use experiential marketing in 2006 with “Camel Signature Events” and in 2007 with a “Farm Free Range Music” campaign that associated the brand with indie rock bands. Shortly after an ad in Rolling Stone appeared for the “Farm Free Range Music” campaign, several state attorneys general sued for violations of the MSA because the ad used a cartoon and promoted branded merchandise. As a result, R.J. Reynolds, which owned Camel, canceled the campaign.
Bands on the CD include:
The Silos
Bayside
Peel
The Clutters
Gore Gore Girls
Bound Stems
Dirty on Purpose
Miss Derringer
The Saturday Nights
The Tossers
The Architects